Gillette Shaves Last Claims From False Ad Action

Law360, Washington (September 13, 2011, 1:12 PM EDT) -- A California federal judge on Thursday once again threw out a proposed class action accusing Procter & Gamble Co. division Gillette of deceptively advertising its Fusion Power razor system as superior in performance to a lower-cost version.

In May, U.S. District Judge Irma E. Gonzalez tossed the case, saying the named plaintiff, Ryan Edmundson, had failed to prove that he relied on Gillette's allegedly false advertising claims when he purchased Fusion Power cartridges — a four-pack of which cost about 20 percent more than a four-pack...
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