Expert Discredits Pom Customer Survey In False Ad Case

Law360, Washington (September 14, 2011, 7:35 PM EDT) -- A Pom Wonderful LLC survey on customers' beliefs about the health benefits of the company's pomegranate juice did not ask specific enough questions or account for which ads consumers saw, a Federal Trade Commission expert witness told an administrative law judge Wednesday.

Michael Mazis, serving as an expert witness in the FTC's administrative proceedings accusing Pom of hawking its pomegranate juices and supplements with false and unsubstantiated claims that they treat heart disease, prostate cancer and erectile dysfunction, said the survey at issue could not be...
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