L'Oreal Dodges Class Cert. Bid In False Ad Suit

Law360, New York (September 15, 2011, 2:09 PM EDT) -- A New York federal judge ruled Wednesday that a group of hair salons could not bring classwide false advertising claims against L'Oreal USA Inc. and others, saying consumers' reactions upon learning certain products were not “salon-only” were likely too wide-ranging for certification.

A salon advocacy group and 10 salons accuse L'Oreal, The Procter & Gamble Co., John Paul Mitchell Systems Inc. and other hair product makers of advertising that their products are only available for purchase at salons, when in reality they are also sold at...
To view the full article, register now.