Google Rivals' Ad Deal Would Face Regulatory Review

Law360, New York (September 15, 2011, 7:09 PM EDT) -- A reported pact between Internet rivals Yahoo Inc., Microsoft Corp. and AOL Inc. to team up to sell ads on each other's websites — challenging Google Inc.'s overwhelming dominance in online ad sales — would be sure to attract the scrutiny of antitrust and privacy regulators, experts say.

The companies pitched advertising executives at a dinner meeting Tuesday on a proposed joint system where they would sell display ad space on each other's websites, according to published reports. The three are reportedly proposing to launch the...
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