Balance Bars Falsely Labeled As All Natural: Suit

Law360, New York (September 16, 2011, 1:53 PM EDT) -- Balance Bar Co. on Tuesday was hit with a putative class action in California accusing the company of violating consumer protection laws by labeling its energy bars as “all natural” even though they contained several synthetic ingredients.

Named plaintiff Kimberley S. Sethavanish alleges that the energy bars' labels did disclose that they contained ascorbic acid, cocoa processed with alkali, disodium phosphate, glycerine and xanthan gum, but not that those ingredients were synthetic.

Federal regulations recognize each of those ingredients as a synthetic chemical or ingredient, according...
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