'All Natural' Class Action Wave May Be Short-Lived

Law360, New York (October 19, 2011, 1:42 PM EDT) -- Plaintiffs' lawyers are filing scores of suits over “all natural” claims in popular foods as more advertisers peddle products as nutritious, but the burden of proving that consumer classes actually relied on those claims could kill such cases, lawyers say.

In recent months, plaintiffs' lawyers have hit major companies including Kellogg Co. and PepsiCo Inc. with lawsuits alleging they falsely touted their products as all natural or nutritious even though they contain unhealthy ingredients such as high-fructose corn syrup.

Amid the wave of litigation, the U.S. Food...
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