Applying FINRA Rules To Social Media

Law360, New York (October 13, 2011, 12:38 PM EDT) -- Individuals and broker-dealers involved in the financial services industry have become accustomed to using social media and personal technology devices to assist in their business. Whether through Twitter, LinkedIn, electronic tablets, Facebook, smartphones or instant messages, there is an advantage to being able to communicate quickly and with widespread distribution with the mere click of a mouse or a “send” button.

What are the regulatory consequences for users and firms of such technology? What limitations have been imposed on using these methods to communicate with customers,...
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