The Rundown On Reebok's False Ad Settlement

Law360, New York (October 12, 2011, 5:02 PM EDT) -- On Sept. 28, 2011, the Federal Trade Commission announced that Reebok International Ltd. agreed to pay $25 million to settle a lawsuit alleging that Reebok’s EasyTone shoes were advertised in a deceptive manner. According to the FTC’s press release, the funds will be made available for consumer refunds either directly from the FTC or through a court-approved class action lawsuit.

The FTC’s complaint alleges that Reebok’s ads deceptively represented “that laboratory tests show that when compared to walking in a typical walking shoe, walking in EasyTone...
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