Jessica Alba Claims Belly Bandit Swiped Her Likeness

Law360, New York (October 12, 2011, 2:16 PM EDT) -- Actress Jessica Alba on Tuesday sued the maker of a post-partum compression wrap designed to help women slim down after pregnancy, alleging the company used her image and name to hawk its products without her permission.

Alba said in California court that The Caden Cos. Inc., doing business as Belly Bandit, have violated her publicity rights by touting her as a celebrity endorser of the product on the Caden website without authorization.

Caden “has sought to illegally capitalize on Alba's hard work, reputation and worldwide celebrity...
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