Dating Site Targets Ad Agency Over Spot In J-Lo Video

Law360, Los Angeles (October 17, 2011, 9:20 PM EDT) -- The company behind dating website Planet Love Match sued The Kluger Agency Holdings Inc. in Florida federal court Monday, claiming the advertising agency breached a contract to feature its website in a new Jennifer Lopez music video.

Monday’s lawsuit by Internet technology company Global Marketing Resources Inc. shined a spotlight on the pervasive but often unnoticed practice of product placement, where branded goods or services are placed within entertainment content to increase brand awareness.

According to the suit, ad agency head Adam Kluger contacted Florida-based Global...
To view the full article, register now.