Energy Plus Ads Lied About Competitive Rates: Consumer

Law360, New York (October 20, 2011, 7:54 PM EDT) -- Energy Plus Holdings LLC was hit with a class action Tuesday in New York alleging that it took advantage of deregulation to conceal noncompetitive rates for electricity while luring customers in through deceptive advertising of its rewards programs.

New York resident Angela Wise, who was an Energy Plus customer until July, seeks to represent tens of thousands of New York consumers who switched to Energy Plus based on offers of rewards like cash back, frequent flier miles or other travel reward points, according to her complaint filed...
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