Ocean Spray Can Call Pom Juice 'Snake Oil' In Trial

Law360, New York (November 2, 2011, 7:29 PM EDT) -- A California federal judge on Wednesday gave Ocean Spray Cranberries Inc. the go-ahead to tell jurors that rival Pom Wonderful LLC's beverages are "snake oil," as Ocean Spray prepares to fight allegations it deceptively marketed a pomegranate drink in order to cut into Pom's share of the market.

U.S. District Judge Dean D. Pregerson shot down Pom's bid to have the phrase and other words it considers inflammatory precluded from the trial. Attorneys representing Ocean Spray hinted that they plan to argue that Pom dupes its...
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