Disney Buys 'Mom Blog' Platform Babble Media

Law360, New York (November 14, 2011, 4:10 PM EST) -- The Walt Disney Co. has acquired New York-based Babble Media Inc., operator of popular parenting Web magazine Babble.com, for an undisclosed price, Disney announced Monday.

Wholly owned Disney subsidiary Disney Online will fuse the Moms and Family portfolio of its website with Babble, giving Disney a blogging platform to feature first-person stories about parenthood, according to a statement from Burbank, Calif.-based Disney.

“Parents’ relationships with Disney are founded in stories, and Disney’s best stories are about families. We believe that Babble and Disney can harness the...
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