W3C Floats New Web Browsing Privacy Standards

Law360, New York (November 15, 2011, 7:18 PM EST) -- Leading international Internet standards group the World Wide Web Consortium on Monday rolled out proposed new standards to help Web users control which websites they allow to collect data on their browsing habits for targeted advertising.

W3C published two sets of standards drafted by browser vendors, content providers, advertisers, privacy advocates and other stakeholders outlining the mechanisms users install to tailor their tracking preferences and defining do-not-track preferences.

The standards, which are still being developed by the organization’s Tracking Protection Working Group, are open for public...
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