By Samuel Howard

Law360, New York (November 23, 2011, 6:58 PM ET) -- Venture capital-backed ExactTarget Inc. registered for an initial public offering Wednesday in anticipation of raising $100 million to fund the Indiana-based interactive marketing company's international expansion and product development.

After posting a record performance in the third quarter of 2011, ExactTarget filed a registration statement with the U.S. Securities and Exchange Commission, planning to issue $100 in million common stock and propel its global marketing software business.

“The principal purposes of this offering are to create a public market for our common stock, obtain additional capital,...