Avoiding The Pitfalls Of Social Media Marketing

Law360, New York (December 1, 2011, 12:39 PM EST) -- Does your social media marketing plan comply with Federal Trade Commission guides?

While attempting to catch the wondrous wave of advertising and marketing using social media, a business can inadvertently end up treading water in an ocean of government fines and damage control.

In December 2009, the Federal Trade Commission formally released its "Guides Concerning the Use of Endorsements in Advertising" (16 C.F.R. Part 255). Almost immediately, the FTC and state regulators served notice to businesses that ignoring the principles of the guides could be costly...
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