UK Regulators To Probe Groupon’s Ad Practices

Law360, Los Angeles (December 2, 2011, 7:21 PM EST) -- The U.K.'s Office of Fair Trading will launch an investigation into Groupon Inc. after its daily deals website was found to have repeatedly violated the U.K.'s advertising code, regulators announced Friday.

The Advertising Standards Authority said in a statement that it is referring complaints it receives about Groupon's ads to the OFT after receiving nearly 50 complaints about the company's advertising practices in less than a year.

The complaints being referred to the OFT will specifically concern Groupon's failure to conduct promotions fairly, such as not...
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