Trademark Bullying And Social Media

Law360, New York (December 12, 2011, 11:42 AM EST) -- Last month, while in Montpelier, Vt., I stumbled upon a farmers' market that featured a wealth of Vermont-made, grown and raised art, produce, and meats. In the midst of this bounty was Bo Muller-Moore, a self-described folk artist who is the creator of T-shirts proclaiming EAT MORE KALE. Muller-Moore silk-screens these T-shirts by hand in his home and distributes them at local farmers' markets and through his website (eatmorekale.com).

Aided by the rapid growth of the local food movement, his message has caught on. As many...
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