The Future Of Greenwashing Claims

Law360, New York (December 15, 2011, 1:13 PM ET) -- Just as there is no single definition of what constitutes a “green” consumer product, there is no single definition of what constitutes a “greenwashing” claim. In general, greenwashing actions are based on the allegation that products advertised or promoted as in some way natural, eco-friendly, or otherwise environmentally superior are in fact no different from the nongreen alternatives.

Consumers contend that they have been cheated either because they paid more for the product based on its alleged environmental benefits, or because they did not receive some...
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