Offering Promotions For Facebook 'Likes'

Law360, New York (December 23, 2011, 12:52 PM EST) -- The National Advertising Division of the Better Business Bureau recently approved leveraging special deals or discounts to increase “likes” on Facebook, provided the promotion is not misleading.

In the Coastal Contacts Inc. case, the NAD reviewed a promotion offered by Coastal Contacts on its Facebook page. The promotion leveraged a “free” product offer to increase the number of fans who “like” Coastal. Offering coupons and discounts in exchange for a “like” on the Facebook platform is not uncommon. The NAD concluded such an exchange constitutes a...
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