Tropicana Juice Hit With False Advertising Suit

Law360, New York (December 23, 2011, 4:46 PM EST) -- Tropicana 100 percent pure orange juice is anything but, according to a proposed class action alleging false advertising filed Thursday by a New Jersey man.

The lawsuit, filed in the U.S. District Court of New Jersey by Dennis Lynch, claims that Tropicana Products Inc., a division of PepsiCo Inc., has been falsely claiming that its orange juice advertised as "not from concentrate" is actually "heavily processed, designed and modified."

The lawsuit claims Tropicana adds aromas and flavors to its orange juice to extend its shelf life,...
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