Law360, New York (January 17, 2012, 2:43 PM EST) -- Hospitals and physicians might reasonably assume that the Federal Food, Drug and Cosmetic Act (FDCA), administered by the U.S. Food and Drug Administration, applies to drug and medical device manufacturers and not to them. That would be reasonable, because over the century since its enactment, the FDCA has generally been applied to manufacturers and sellers rather than healthcare practitioners practicing the art and science of medicine and allied health professions. Take note, however, because the FDA appears to be taking an indirect shot at this long-standing assumption and aims to restrict certain advertising by health care providers....