Neutrogena Naturals Line Provokes False Advertising Suit

Law360, New York (January 30, 2012, 5:26 PM EST) -- A California consumer launched a putative class action on Thursday in federal court accusing Neutrogena Corp. of deceptively touting a line of cosmetic cleansers that allegedly contain artificial and synthetic ingredients as “natural.”

According to plaintiff Desiree Stephenson's complaint, Neutrogena's marketing and advertising campaign for its Naturals Purifying Facial Cleanser, Purifying Pore Scrub, Face & Body Bar, and Fresh Cleansing + Makeup Remover is false and misleading because the accused products contain ingredients such as sodium benzoate; an “undefined, yet chemically derived fragrance”; propylene glycol; glycerine;...
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