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Expert Analysis

Blue Ivy — From The Cradle To The USPTO

Law360, New York (February 8, 2012, 12:49 PM EST) -- On Jan. 7, 2012, superstars Beyonce Knowles and Jay-Z (a.k.a Sean Carter) became the proud parents of their first daughter, Blue Ivy Carter. Just days later, on Jan. 11, 2012, a use-based trademark application was filed with the United States Patent and Trademark Office seeking registration of the mark "Blue Ivy Carter NYC"[1] in connection with children's apparel in International Class 25....

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