Law360, New York (February 01, 2012, 7:46 PM ET) -- A survey of general counsel released Wednesday reveals the top 25 law firm "brands" in the U.S., with Skadden Arps Slate Meagher & Flom LLP topping the list, but industry experts disagree over what corporate branding means for BigLaw and whether it's worth pursuing.
U.K.-based research firm Acritas' first-ever report on U.S. law firm brands revealed that GCs most frequently named Skadden, Jones Day and Kirkland & Ellis LLP when asked which firms came to mind and which they most favored for major litigation, transactions and...
Skadden, Jones Day Top List Of Leading Firm 'Brands'
To view the full article, take a free trial now.
