Coconut Water Maker Reaches $10M Deal Over Mislabeling

Law360, New York (February 8, 2012, 3:51 PM EST) -- All Market Inc. resolved a nationwide class action Tuesday over alleged false health claims associated with its Vita Coco coconut water, agreeing to pay a settlement worth $10 million to end the suit.

Several plaintiffs had accused the company of falsely marketing the coconut water as a “super-water” that was packed with nutrients and hydrating electrolytes. The plaintiffs said that an independent study failed to support Vita Coco’s advertised levels of sodium, magnesium and potassium, and that the coconut water was no more healthy than less-expensive...
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