WPP Agencies Buy Chinese Mobile Marketer Worth $15B

Law360, New York (February 9, 2012, 7:21 PM EST) -- Advertising conglomerate WPP PLC agencies Joule and GroupM ESP have joined forces and acquired mobile marketing company Wisereach, forming a larger mobile marketing agency that the companies hope will lead the market in China, WPP announced Thursday.

Subject to customary regulatory approval, the merger of mobile marketing agency Joule, media investment management group GroupM and Wisereach will create a marketing company called MJoule, which will have offices in Beijing and Shanghai, benefiting from existing Wisereach clients including Audi AG, Michelin SCA and Microsoft Corp.

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