Belly Bandit Maker Sues To Cover Jessica Alba Ad Suit

Law360, New York (February 10, 2012, 8:36 PM EST) -- A Michigan company facing a lawsuit from actress Jessica Alba over its allegedly illegal use of the Hollywood star's image in advertisements for a post-partum tummy wrap filed is own suit Friday against Hartford Casualty Insurance Co. for failing to cover the company's defense.

The Caden Cos. Inc., makers of the Belly Bandit post-pregnancy swelling reduction band, is asking for declaratory judgment compelling Hartford to cover the costs Caden and principals Jodi and Lori Caden incur in their defense of the Alba lawsuit. Alternatively, the company...
To view the full article, register now.