Macy's Contract Allows JC Penney Deal: Martha Stewart

Law360, New York (February 13, 2012, 1:01 PM EST) -- Martha Stewart Living Omnimedia Inc. argued Friday that the terms of its licensing agreement with Macy's Inc. allows the media company to enter into a similar deal with J.C. Penney Co. Inc., rebutting Macy's contract breach allegations.

MSLO said in its answer and counterclaims to Macy's lawsuit that nothing in its supposedly exclusive merchandising agreement with the retailer precluded it from working with J.C. Penney Co. in an upcoming distribution deal through which the rival department store will sell MSLO-branded merchandise.

“The agreement places no restriction...
To view the full article, register now.