Sazerac Fires Off Suit Over Cinnamon Whiskey Trademarks

Law360, New York (February 14, 2012, 4:24 PM EST) -- Liquor manufacturer Sazerac Co. Inc. cranked up the heat against rival Hood River Distillers Inc. Friday, accusing Hood River of unfair competition through the marketing and sale of SinFire, a cinnamon whiskey product that allegedly uses Sazerac's “Fire” trademarks and similar diabolical imagery.

Sazerac's suit in Kentucky federal court alleges not only that Hood River's SinFire Cinnamon Whiskey violates the trademark and trade dress of two Sazerac products but that the spirit's marketing promotes unfair competition and Lanham Act violations in suggesting a connection between the...
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