Clorox Customers Show Claws In Kitty Litter False Ad Suit

Law360, New York (February 13, 2012, 9:13 PM EST) -- The Clorox Co. was hit with a putative class action Thursday in California federal court claiming the company's ad campaign touting the superior odor-absorbing qualities of its Fresh Step carbon-based cat litter doesn't pass the smell test.

“Unfortunately, Fresh Step is anything but fresh,” the complaint said.

Plaintiffs Tina Butler-Furr and Catherine Lenz say Clorox has engaged in a deceptive and manipulative nationwide marketing campaign by saying Fresh Step's main ingredient, carbon, is better at eliminating odors than ingredients in other cat litters, such as baking...
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