SoBe's 'All Natural' Labels Are False, Customers Say

Law360, New York (February 24, 2012, 7:25 PM ET) -- South Beach Beverage Co., maker of SoBe drinks, and its parent PepsiCo Inc. were hit Tuesday in California federal court with a putative class action alleging they falsely claim that SoBe's 0 Calories Lifewater drinks are "all natural."

Charles Hairston, who says he has bought SoBe beverages regularly for four years, alleges the company claims on its packaging and website that its 0 Calories Lifewater drinks are “all natural,” but in fact they contain unnaturally processed, synthetic and other artificial ingredients.

SoBe has made the false...
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