Judge Pushes FTC On Pom False Ad Claims

Law360, Washington (March 6, 2012, 7:28 PM EST) -- A Federal Trade Commission administrative judge showed skepticism Tuesday at the agency's assertion that Pom Wonderful LLC's ads touting its pomegranate juice's health benefits crossed the line into false and misleading claims that it could treat or cure diseases.

At closing arguments in the long-running case Tuesday, Administrative Law Judge D. Michael Chappell questioned the FTC when it said an advertisement showing Pom juice in a blood pressure cuff immediately led consumers to connect lower blood pressure to heart disease.

“I'm not saying [the connection is] not...
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