Tobacco Ads Spurred Minors To Smoke, Surgeon General Says

Law360, New York (March 8, 2012, 8:42 PM EST) -- Surgeon General Regina Benjamin on Thursday called for tobacco industry reforms including new marketing restrictions, releasing a report finding manufacturers lowered prices to appeal to minors and ran advertising that successfully enlisted new tobacco users under 18 years old.

Benjamin also revealed that tobacco makers might have altered the packaging and design of their products to appeal to teens, but that the report had stressed the evidence was "suggestive but not sufficient" to reach that conclusion.

“Targeted marketing encourages more young people to take up this...
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