Ad Regulator Gets Irwin Naturals To Revise Acne Claims

Law360, New York (March 13, 2012, 5:48 PM EDT) -- California supplement company Irwin Naturals will revise unsubstantiated claims that its acne treatment delivers vibrant skin by targeting internal organs with nutrients, an industry self-regulator said Monday.

The National Advertising Division of the Council of Better Business Bureaus said it reviewed labeling for Irwin Naturals' Clear Pure Complexion and found the company could not substantiate all its claims.

“While the advertiser provided numerous studies and reference articles on Clear Pure Complexion’s ingredients and their properties, there was no actual product testing in the record and no...
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