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Expert Analysis

5 Social Media Mistakes Companies Are Making

Law360, New York (March 21, 2012, 12:59 PM EDT) -- Seemingly overnight, social media has moved from a business curiosity to an invaluable tool for customer engagement, brand positioning and employee empowerment. For example, social media use for 18- to 29-year-olds has grown from 16 percent in 2005 to 89 percent in 2010. A recent survey, now in its third year, found that social media is imperative and effective to stand out in a crowded market: 88 percent of all marketers found that it helped increase exposure, and 76 percent found that it increased traffic and subscriptions....

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