USPTO Rejects 'Old Havana' Rum Trademark As Misleading

Law360, New York (March 23, 2012, 6:08 PM EDT) -- A Florida liquor distiller on Tuesday lost its bid to trademark the name Old Havana for its rum when the U.S. Patent and Trademark Office ruled that the mark’s association with Cuba was geographically deceptive.

Compania de Licores Internacionales SA lost its 16-year battle to register the Old Havana mark for its rum even though the product would not be made, produced or sold in Cuba, which was well known for its rum distillery process.

In a precedential decision, the USPTO’s Trademark Trial and Appeal Board...
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