Judge Won't Wrap Taco Bell Text Message Class Action

Law360, New York (April 20, 2012, 5:54 PM EDT) -- A California federal judge on Thursday denied Taco Bell Corp.'s bid to dismiss a proposed class action accusing it of targeting tens of thousands of people with an unsolicited and unwanted text message advertising campaign.

Lead plaintiff Tracie Thomas claims that the California-based company, through a Chicago advertising cooperative, sent text message advertisements to 28,000 unsuspecting Chicago-area residents in violation of the federal Telephone Consumer Protection Act.

Taco Bell sought to dismiss the case, arguing that Thomas could not prove that Taco Bell directly initiated or...
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