Skechers To Pay $50M To End Slew Of Toning Shoe Ad Claims

Law360, Chicago (May 16, 2012, 2:23 PM EDT) -- Skechers USA Inc. said Wednesday it would pay $50 million to settle deceptive advertising allegations brought by the Federal Trade Commission, numerous state attorneys general and class action plaintiffs that it made unfounded claims about the health benefits of its Shape-ups and other toning shoes.

The Manhattan Beach, Calif.-based company denied the allegations but agreed to pay a one-time settlement of $45 million — with $40 million going to the FTC and another $5 million going to various states, according to the agency — plus $5...
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