Pepsi Exits False Ad Suit Over SoBe 'All Natural' Labels

Law360, New York (May 18, 2012, 10:01 PM EDT) -- South Beach Beverage Co. Inc., maker of SoBe drinks, and its parent PepsiCo Inc. on Friday won the dismissal of a California putative class action alleging they falsely claim that SoBe's 0 Calories Lifewater drinks are "all natural."

Finding the plaintiff's claims were preempted by federal law, U.S. District Judge John F. Walter dismissed with prejudice a suit alleging that SoBe claims on its packaging and website that its 0 Calories Lifewater drinks are “all natural,” but in fact they contain unnaturally processed, synthetic and other...
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