Ocean Spray Should Ditch Negative V8 Claims, NAD Says

Law360, New York (May 22, 2012, 6:34 PM EDT) -- The National Advertising Division announced Tuesday that cranberry juice maker Ocean Spray Cranberries Inc. should pull claims from its advertisements that imply Campbell Soup Co.'s V8 vegetable juice has a high sodium content.

The NAD recommended that Ocean Spray “discontinue certain implied claims for Ocean Spray cranberry juice, including claims that the sodium content of a competing juice is alarmingly high,” the group, an industry regulatory body overseen by the Council of Better Business Bureaus, said in a statement.

The recommendation stems from a complaint lodged...
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