Nestle Settles Trademark Battle With Water Co.

Law360, New York (May 31, 2012, 6:26 PM EDT) -- Nestle Waters North America Inc. on Tuesday reached a settlement to drop its trademark suit against a water company that it claimed had used a confusingly similar name to Nestle's Pure Life brand of bottled water.

The agreement put to rest Nestle's claims that Pura Vida H2O LLC — the first part of which means "pure life" in Spanish — had exploited the reputation and goodwill earned by Pure Life and would dilute the brand's distinctiveness.

Unlike Nestle, Pura Vida does not sell water in bottles,...
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