Salesforce To Spend $689M On Social Marketer Buddy Media

Law360, New York (June 04, 2012, 1:55 PM ET) -- Salesforce.com Inc. will pay $689 million for leading Web marketer Buddy Media Inc. in a bid to double down on the booming social media marketing industry, the cloud-based business software provider said Monday.

Salesforce already offers data-driven measurement and analytics tools to help companies gauge the impact of their social media campaigns. The Buddy Media buy gives the company a platform for advertisers to craft and manage pages and engage with users on such networks as Facebook and Twitter, rounding out its online marketing offerings....
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