Rolex Loses Bid To Block Ralph Lauren From RLX Mark

Law360, New York (June 11, 2012, 8:42 PM EDT) -- The U.S. Patent and Trademark Office's Trademark Trial and Appeal Board ruled Thursday that Ralph Lauren Corp.'s RLX-brand sportswear and apparel does not infringe Rolex Watch USA Inc.'s trademark, shooting down the watchmaker's claims that the mark would create confusion amongst consumers.

In a trademark opposition filed in 2006, Rolex sought to bar Ralph Lauren from using "RLX," arguing it was too closely associated with its brand. The board, however, agreed with Ralph Lauren's argument that since the brand was applied broadly to a wide range...
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