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Expert Analysis

'Big Reveal' Roundup: 8 Tips For Reviewing The New GTLDs

Law360, New York (June 19, 2012, 12:59 PM EDT) -- The curtain has been drawn back, and the applicants and applied-for strings of new generic top-level domains have taken center stage. Ultimately, the "Big Reveal" exposed what many had long speculated, namely, a fair number of large brand-name businesses applying for their namesakes (such is the case with .apple, .nissan, .mcdonalds and .fedex) as well as a number of enterprising companies applying for a slew of generic strings (including .apps, .pizza, .phone, .restaurant, .baby and .love)....

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