Brain Research Labs Cuts Deal In Class Suit Over Memory Pill

Law360, New York (July 11, 2012, 7:57 PM EDT) -- Brain Research Labs LLC sought final settlement approval Wednesday in a consumer class action claiming it deceptively marketed a memory-boosting pill, agreeing to provide up to $500,000 in cash reimbursements or savings vouchers potentially worth more than $8.3 million.

The parties appeared in New Jersey federal court requesting final approval of the deal, which resolves litigation over advertising for Procera AVH, a dietary supplement Brain Research Labs claimed was “clinically shown to restore the memory power you had 10-15 years ago.” The settlement class includes 268,548...
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