Ever Expanding Exclusivity: AT&T V. Sprint, NASCAR

Law360, New York (September 25, 2007, 12:00 AM EDT) -- The next frontier of antitrust litigation in sport may be just on the horizon. Exclusive sponsorships, those that protect a sponsor from competitor advertisements, are getting bigger, covering more ground. Recent trends have sponsors buying the rights to entire leagues, not just specific events or single teams.

It is not hard to anticipate that a potential sponsor, blocked by contract from attaching its name to any aspect of a sport will eventually view this as a conspiracy barring entry to a market. Whether the market is...
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