Advertising At The Olympics: Let The Games Begin!

Law360, New York (July 20, 2012, 1:04 PM EDT) -- The Olympics are a marketing bonanza, and companies pay millions of dollars to be counted among the official Olympic sponsors and to participate in the exclusive advertising that follows. The 2012 London Olympics will kick off on July 27, and the organizers have set the tone for combating unauthorized use of the “Olympic” trademarks and other forms of “ambush” marketing.

Olympic Trademarks

There are several “Olympic” trademarks, including "Olympic," "Olympian," "Paralympic," "Paralympian," London 2012," the Olympic motto “Citius Altius Fortius” (Faster Higher Stronger), the famous five-ring...
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