Coconut Water False Ad Class Bellyaching Silenced

Law360, Los Angeles (July 18, 2012, 3:53 PM EDT) -- A California judge on Wednesday struck down a class action claiming One World Enterprises LLC misled consumers about O.N.E. Coconut Water, saying allegations of a false nutritional label are preempted by federal law and claims about its "superior" hydrating powers are allowable puffery.

"Puffing is blustering and boasting. The classic example would be to claim one's product is 'superior' to alternatives," Los Angeles Superior Court Judge John Shepard Wiley wrote in a tentative opinion he adopted as his final ruling Monday, saying plaintiff Kevin Shenkman can...
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