Watchdog Faults Gillette For 'MoistureRich' Razor Ad Claim

Law360, New York (July 20, 2012, 12:31 PM EDT) -- An advertising industry self-regulator on Wednesday told Proctor & Gamble Co.'s Gillette division to stop using the term “MoistureRich” to describe one of its products, finding the claim misleads the public into believing the women's razor moisturizes during shaving.

Responding to a challenge filed by Gillette competitor Energizer Personal Care LLC, which makes the Schick “Intuition Plus” razors, the National Advertising Division of the Council of Better Business Bureaus said Gillette should drop the term from its product name, currently trademarked as “Venus ProSkin MoistureRich,” and...
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